With environmentally friendly water bottles becoming a status symbol of today’s youth, we decided to deep-dive into the last few decades of reusable bottle trends. The Gen Z subculture of teenage girls named for a photo filtering app is identified by nineties-era hair scrunchies, puka shell choker necklaces and Hydro Flask water bottles. Although a reusable water bottle might seem like a mundane everyday necessity, VSCO girls will tell you the opposite.
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